Why I built this.

Mahdi Shariff is the founder of Humble AI and a Forbes 30 Under 30 alumnus (Enterprise Tech, 2017). He's spent his career thinking about how people and organisations work — and why the standard systems so often fail the people who need them most.

He's built companies across London, Shanghai, and Asia. He scaled a team from 15 to 150 people at a data company in China. He founded Guanxi.ai, a personal CRM, after noticing that the tools people used to manage their most important relationships were built for processes, not people. He's now a Visiting Professor at ISM University in Lithuania, where he teaches AI strategy to business leaders.

Humble AI was built from the start with neurodiversity-first design principles — not as an afterthought, and not because it was a good market. Because the people who struggle most with standard productivity tools are often the ones with the most to offer. The hyperfocuser who can't remember what they did last Tuesday. The pattern-thinker who can't do anything in small steps. The person who has tried every app, every system, every notebook, and none of it has stuck.

The Second Brain Session is the human layer on top of the tool. Because software alone doesn't change habits. But the right setup, with the right guidance, at the right moment — that changes things.